P 1300 685 006

190 King St

Client: McGrath & MPG Apartments


Revealing a boutique collection of two residences, 190 King St, Mascot is a luxurious new development which offers a premium lifestyle of sophistication and convenience. Our client wanted to showcase this property and go to market during the development phase of the property. MPG & McGrath commissioned The Marketing Co to work on the property marketing strategy, design and on all the marketing assets useful for the promotion of the project. The main scope was to create a high quality looking brand, which represents the property quality, highlighting the primary location and the proximity to transportations, cafes and restaurants.


The key insight that drove this project was showcasing the unique build of this particular development. We started this campaign with a meeting between all parties, discussing the CGI renders and how they should be presented, with a strong emphasis on lifestyle, open space living and convenience. Our team then worked closely with the clients to create all marketing assets to successfully launch this project.