We’re one of Australia’s leading marketing agencies for Builders & Tradies. We’re an industry-focused marketing and performance agency that amplifies growth for the building, construction, trades, and infrastructure industry. Empowering businesses like yours to amplify your impact and drive long term success. Our experience and knowledge allows us to take the lead and deliver from design, to communication through to paid marketing.
Results that speaks volume. Listen to our clients stories.
Krisp Air | Adam
See how Adam took he's business digital with a new Custom Website, Brand Videography and Photography.
KYC Airconditioning | Kristian
See how Kristian transformed he's business with the use of Google Ads, SEO and a strong custom website.
Gary Packaging | Jason
Hear it from Jason how we helped he's business use Paid Social Media Ads to drive more leads and sales.
Soneta | Steve
Steve, MD of Soneta talks about why he needed a new custom website for his plumbing business.
Coastal Lifts | Matt
Watch Matt talk about the power of digital marketing for he's Elevator business.
We specialise in working with Builders & Tradies. We’re the leading agency within this space with over 25 years experience. We can sure say we’ve seen it all.
Websites. Marketing. Business Growth, we’ve done it all for Builders & Tradies.
We remove the jargon, and help you build the perfect website. Based on a detailed understanding of user journeys, audience profiles and your brand. In short, unlike with an off-the-shelf solution where there’s always a compromise, you get the site you – and your users – need.
First, you need a Custom Website that converts visitors into clients.
We know what you’re thinking—why should I go for a custom website? Think of it this way, a good website is an investment. If done well, a good custom-built website can increase online conversions and generate more leads for your business.
Then we market your business on Google & Social Media to drive quality leads.
Effectively, a custom-built website is essential to your entire marketing and business strategy, even in the long run. Our team designs the website according to your business objectives, target market, trends, company branding and follows any strict design guidelines.
Want to see some of our work, check out the videos we’ve crafted for Builders & Tradies…
Cono Project Video
Cono Services Culture Video
Krisp Air Profile Video
Brickwood Homes Process Video
Krisp Air Community Video
HIA Electrical Brand Video
Your Way Design Profile Video
Every Trade - Women In Construction
Check out one of our websites here. Scroll to view.
If proof is what you need, check out our featured website work…
We get to know each other, have a coffee and discuss more about your business to get a deep dive into what it is your business does and the ideal customer profile, from here we are able to start planning.
We develop your plan and how we will execute. This includes a full 3-6 month plan depending on your goals. We have a full internal team of web designers, marketing experts, photographers, videographers, designers, copywriters who will bring your strategy to life through creative marketing.
After locking down the plan—upon your approval, of course—we will then move into the service deliverables such as branding, website, social media, marketing. This is the part where we can start to see it come to life. We set timelines and expectations so we're all aligned to the same goals and outcomes.
We develop your marketing channels, agree on the message and content, this may include Google Ads, Facebook/Instagram Ads and more. This is where we help you drive traffic, leads and sales for your business to ensure it's on track to achieve the goals set.
We focus on ensuring all marketing collateral weather it be branding, website collateral, videos and more is ready to go to market. We then plan with you, the go-live dates around your marketing campaigns.
We place high importance on tracking results and delivering you powerful analytics. We will be the first to tell you if there is something we could be doing differently or better. We track results weekly, report learnings monthly & firmly believe in strategy sessions each quarter to ensure we are aligned in our business objectives and moving forward in our social strategy. We act as a full extension of your team and ensure you have all of the data you need to make your job easier.
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Consultation & get to know your business
We get to know each other, have a coffee and discuss more about your business to get a deep dive into what it is your business does and the ideal customer profile, from here we are able to start planning.
Strategy & Planning
We develop your plan and how we will execute. This includes a full 3-6 month plan depending on your goals. We have a full internal team of web designers, marketing experts, photographers, videographers, designers, copywriters who will bring your strategy to life through creative marketing.
Service deliverables
After locking down the plan—upon your approval, of course—we will then move into the service deliverables such as branding, website, social media, marketing. This is the part where we can start to see it come to life. We set timelines and expectations so we're all aligned to the same goals and outcomes.
Marketing Execution
We develop your marketing channels, agree on the message and content, this may include Google Ads, Facebook/Instagram Ads and more. This is where we help you drive traffic, leads and sales for your business to ensure it's on track to achieve the goals set.
Refine & Go-Live
We focus on ensuring all marketing collateral weather it be branding, website collateral, videos and more is ready to go to market. We then plan with you, the go-live dates around your marketing campaigns.
Reporting & Growth
We place high importance on tracking results and delivering you powerful analytics. We will be the first to tell you if there is something we could be doing differently or better. We track results weekly, report learnings monthly & firmly believe in strategy sessions each quarter to ensure we are aligned in our business objectives and moving forward in our social strategy. We act as a full extension of your team and ensure you have all of the data you need to make your job easier.
Technologies we’re using.
Marketing and tech stack can get crazy at times, choosing the right platform is not an easy task for businesses. Our agency partner with the leading digital marketing and technology partners within the industry to ensure our clients get the best outcomes.
When it comes to marketing for builders and tradies, specialised agencies like us at The Marketing Co offer distinct advantages that generic agencies simply cannot match. Firstly, we possess in-depth industry knowledge which allows us to tailor strategies specifically for the construction sector. This expertise ensures that marketing campaigns resonate with the target audience, leading to more effective lead generation. We’ve done this for over 10 years, so we know what works and what doesn’t.
Moreover, being a builder and tradie marketing agency allows us to understand the unique challenges faced by tradespeople. We know how to highlight the skills and reliability in a way that builds trust with potential customers. Unlike generic agencies, they might not be able to identify what is required from a marketing point of view.
In short, choosing a builder & tradie marketing agency over a generic one is not just a preference—it’s a strategic decision that offers targeted expertise, and invaluable industry connections tailored specifically for success in the construction field.
On average, we aim to finish designing and developing a website within 4-8 weeks, but it really depends on a lot of factors. These factors include how much input and content you can provide during the initial working stage, your feedback turnaround, and how complex the design and functionality of the website is.
You bet! The Marketing Co will never launch your website if it’s not mobile or tablet ready. We also check your website’s responsiveness to all browsers.
It depends. We usually ask clients to provide us with any kind of content they would want to put on their new website. We also look at your current website, if you have any content we can use. However, if you need help generating content, we are always more than happy to help you out, we offer content writing services.
We’ll be here to help, just like we do with all our clients websites. Simply drop us an email or give us a call! The Marketing Co is always here to help you with any changes or support requests, we offer complete website care plans after you’ve gone live.
Templates are simple to set up and inexpensive, but they lack the adaptability that many businesses require. We’ve put together an article for you to read which runs you through the pros and cons, however in short, we believe custom websites are the best solution because you own your website structure and code.
Obviously you need a website! 🙂 In todays age people are turning to Google to research products and services and it usually starts anywhere between your website and your social media, they both work hand in hand together. So the answer is YES you do need a website to compete and stay relevant in today’s digital world!
Yes, we offer affordable website hosting & website care packages for different requirements. Our team can assist during the project to determine the best hosting package and support requirements for your business. Check out our Website Care Plans to learn more.
Don’t waste time! Let’s get your Building or Trades business “digital” ready! Speak with one of our expert strategist today.
I engaged with The Marketing Co for a full re-design of my website and to say the process was seamless would be an understatement. I described the type of website I was looking for and provided brief content, what they built and designed is amazing. The entire team is responsive, professional and approachable.The final outcome exceeded all expectations, if you are looking for an amazing website and great service experience, I strongly recommend The Marketing Co.
An amazing team to work with! They brought my vision to life with the website I wanted. Working with Kal was a breeze; he was very patient and accommodating throughout the entire process.
Kal and The Marketing Co were so professional and easy to work with. They understood my vision from the beginning and were super patient with my busy schedule. Kal was great at keeping the project active with the goal to complete in time and kept me up to date throughout the process. Overall a great experience and I am happy with the outcome of my website.
I went to The Marketing Co. When business was slow. They really went above and beyond re designed my website and looked after Seo and my google campaign the results are absolutely phenomenal if you want a company that cares look no further.
We worked closely with Mitch our account manager to create our new custom website, video and social media marketing for our business Advanced Bathroom Solutions. The team is great and really deliver on what they say!! Highly recomended.
We have been working with The Marketing Co for over 4 years now they are a amazing team and always go above and beyond for us. Patrick and his team are fantastic and always ready to help.
The team at The Marketing Co helped us launch our new custom website and video, we couldn’t be happier with everything, highly recommended and professional team.
We have used The Marketing Co for a previous business and returned for our new venture, Lilly Jeans! The team has always been pleasant to deal with, very professional and quick to respond. They have also provided us with recommendations that we took on board and are very satisfied with. Definitely high recommended. Keep up the amazing work!Lilly Jeans and Team
We absolutely loved working with The Marketing Co, they were so professional and patient and thorough in ensuring we got exactly what we wanted. Patrick and his team were always there to communicate everything with us, and took time to understand our business and how to make the website function for it. We have had such an amazing response to the website, and its ease of functionality and design. Highly recommend to everyone looking at designing a website for their business.
Patrick and his Team were very dedicated to deliver the Marketing needs my Business needed. They went above and beyond what was expected and we always have their full support when we need them. I highly recommend The Marketing Co !
The team at The Marketing Co were fantastic to deal with, they helped us create our new custom website for our business, from the initial design through to the launch was perfect. Thank you to Kal and the rest of the team, highly recommended.Appreciated & Thanks.
Thanks for the Awesome job your digital creative agency delivered!I loved working with Kal and The Marketing Co. team, they have done a great job in terms of creativity and professionalism to deliver everything on time. From Start to finish the team was great to work with, the communication was clear and concise, and all work was completed well within the set deadlines.Thanks again for all your efforts! We definitely would like to work on other projects with you guys in the future.Nadia - Millenium Kitchens
The team at The Marketing Co have been fantastic with helping us launch our business. Throughout the initial start up phase, Pat and his team provided us with crucial strategies when it came to everything digital and marketing which allows us to focus on our business. I can’t thank Pat and his team enough for being there every step of the way.
The team at The Marketing Co have been incredible to deal with. Our account manager Isabelle and the rest of of the team really took the time to understand what we wanted with our new website, and how we wanted to market our business online. We're so happy with our new custom website and our social media service. I highly recommend them for anyone serious about growing their business!
The team were fantastic, it's like having our own marketing team who take care of all things digital for us. They have helped us take our business digital. Very transparent and agile with their approach. They've been able to deliver everything from Facebook Ads, Google Ads and much more. Highly recommend.
Highly recommended for websites & branding! Won’t look anywhere else since using The Marketing Co.. Value for money & genuinely provide exceptional service.
Patrick and the team have helped our business build our brand and bring in more leads when our business was preforming poorly, our sales were down and we could not attract more customers but through the marketing co's help with our marketing and website development we were able to turn things around. I highly recommend Patrick and the team its like having an in house marketing department for a fraction of the cost and all the expertise.
Have been dealing with the team at The marketing Co for over 2 years, they have been nothing short of excellentThey have designed a great website for us and have been looking after our social mediaHighly recommend the team
Thank you to the team at The Marketing Co for their consistency and efforts in assisting with the delivery of our marketing campaigns and strategies company wide. It’s been a pleasure to work with such a great and knowledgeable team of professionals.
