Frequently Asked Questions - The Marketing Co.

CUSTOM WEBSITE

How much does a custom website cost and will there be any additional charges?

There really is no one way to answer this. We quote custom websites based on the needs of each client. We understand that each website has unique requirements of their own, so we really can’t be sure about the costs until we assess your needs and gauge what we need to do in order to give you the best website. Roughly though, we start at around $5,000, but it can definitely be more or less depending on your needs.

Will you maintain my website for me?

We provide on-going support for a lot of our clients, and we can definitely do it for you too! Check out our Website Care Plans to learn more.

How long will my website take to finish?

On average, we aim to finish designing and developing a website within 10-14 working days, but it really depends on a lot of factors. These factors include how much input and content you can provide during the initial consultation stages, your feedback turnaround, and how complex the design and functionality of the website is.

Will my website be responsive to all devices?

You bet! The Marketing Co. will never launch your website if it’s not mobile or tablet ready. We also check your website’s responsiveness to all browsers.

Who will provide the content for my website?

It depends. We usually ask clients to provide us with any kind of content they would want to put on their new website. We also look at your current website, if you have any, for content we can use. However, if you need help generating content, we are always more than happy to help you out!

What if I need help on my website later on?

Drop us an email or give us a call! The Marketing Co. is always here to help you with any issues you might encounter on your website down the road.

E-COMMERCE WEBSITE

Why is it important for business owners to have an ecommerce website?

Nowadays, people prefer to jump on their mobile phones of computers to shop online. IF you have an ecommerce website for your business, it will be much easier for you to reach this growing market and get your brand out there in the digital world.

How much does an ecommerce website cost and will there be any additional charges?

There really is no one way to answer this. We quote custom websites based on the needs of each client. We understand that each website has unique requirements of their own, so we really can’t be sure about the costs until we assess your needs and gauge what we need to do in order to give you the best website. Roughly though, we start at around $5,000, but it can definitely be more or less depending on your needs.

How can I make my ecommerce website stand out?

As with a lot of websites, the effectivity does not only rely on the design, but more importantly, it really depends on how user friendly it is. If your website is fast, easy to use, intuitive, and attractive, then you can definitely get the best out of your ecommerce website. Don’t know where to start? Hit us up and we’ll do the rest for you!

Will my landing page be responsive to all devices?

Absolutely! The Marketing Co. will never launch your landing page if it’s not mobile or tablet ready. We also check your website’s responsiveness to all browsers.

How long will my landing page take to finish?

On average, we aim to finish designing and developing a landing page within a week, but it really depends on a lot of factors. These factors include how much input and content you can provide during the initial consultation stages, your feedback turnaround, and how complex the design and functionality of the landing page is.

Who will provide the content for my website?

It depends. We usually ask clients to provide us with any kind of content they would want to put on their new landing page. However, if you need help generating content, we are always more than happy to help you out!

CUSTOM LANDING PAGES

What's the difference between a landing page and a website?

Websites are designed so that your audience can explore all about your business. Landing pages, on the other hand, can be customised to a specific campaign, product, or offer of your choice. Focus is what sets it apart from a website. It’s what also makes it an effective marketing tool.

Do I need a landing page?

It really depends on you. If you have a specific product or offer you want to focus on and which you think can give you high conversion rates, then by all means! We also need to assess your needs during our initial consultation to fully get an idea and advise if you need a landing page or not.

How long will my website take to finish?

It depends on how much custom coding is required, how much content you have on hand, and how much insight you have on the user journey. A well-designed website doesn’t just look good — it showcases your brand effectively, is optimised for your users, and guides users through every stage of the customer journey from awareness to consideration and conversion.

Our team designs the website according to your business objectives, target market, trends, company branding and follows any strict design guidelines. We work with you to create a website that you’ll love — and that your customers will love too. Although every business is different, we generally find that the custom web design process can take anywhere up to 3-4 months. This includes multiple approval stages and feedback rounds, which allow you the opportunity to request changes so we can nail down exactly what you’re after.

Will my website be responsive to all devices?

Absolutely. Responsive design is a must-have in this day and age, particularly as Australia has one of the highest smartphone penetration rates in the world. We develop a responsive website that adapts to each individual user’s screen and delivers an optimised experience every time.

Will my website be SEO friendly?

100%. Our creative and web design team work hand-in-hand with our in-house SEO experts to optimise every element of your website, from the website structure to technical elements, keyword integration, and more. It’s part of what makes us the best web design company in Sydney.

How much does website design cost in Australia?

Like most digital marketing projects, it depends. It depends on the amount of custom coding required, the amount of content creation that’s needed, and the existing creative assets you have on hand.

Creating a good website involves more than simply plugging your business name into a template. It takes careful strategic thinking, planning, and consideration to deliver an experience that effectively showcases your brand online. It requires powerful copy, impactful photography, easy-to-navigate menus, effective branding and design, and SEO optimisation — just to name a few.

WEBSITE CARE PLAN

What does your website care plan cover?

Basically, our website care plan package ensures that your website is always updated, error free, and always at its best. This includes, but are not limited to:

  • Updating your website plug-ins if it’s out-of-date
  • Backing up your website regularly
  • Fixing any HTML errors and broken links
  • Making sure your website is always optimised for all devices
  • Security updates
Why do I need a website care plan?

Like operating systems in your phone, websites need to be updated regularly to ensure that it’s always performing at its best. You don’t want visitors coming to your website and finding a lot of errors, do you?

Having an updated website also play a huge role in SEO. Google’s algorithm takes into account how well your website is performing to determine where you rank in the search engine.

Can I go without a website care plan?

It really depends on you, but we highly recommend getting one as a website care plan also protects your website’s data from hackers and other security threats. With a website care plan, we can always backup your website and improve security measures to keep your website safe.

What website platforms do you support?

We are a flexible agency. We can support a wide range of website platforms like Wix, SquareSpace, Shopify, WordPress and more. It’s even better if you had your website custom-built by The Marketing Co. because we would know the ins and outs of your website, making it easier for us to maintain and give your website the proper care it needs even after going live.

SEO

What is SEO?

Search engine optimisation is a free and organic way to drive traffic to your website through Google and other search engine platforms. It is a process that involves on-site strategies including content development, site structure, and meta tags. Google and other search engines determine websites that have to most relevant and trustworthy on-site content and strategy to rank where you land in the search results.

What should I choose, Google Ads or SEO?

We recommend doing both. This is because Google Ads and SEO are supposed to work hand in hand in order to deliver measurable and sustainable results for your ad campaign.

While SEO is free and organic and Google Ads are paid, there really is a benefit in getting both. The quality of content you get from SEO enables your website to get picked up by Google’s algorithm, making your changes better to get a higher ranking in AdWords.

How long until I see the results from SEO?

It depends on how competitive your industry is. It also highly depends on the keywords you choose on your website and the authority of your chosen domain.

At The Marketing Co., we generally see results within 60-90 days, but this can vary significantly especially for different users. This is because Google adjusts the results based on the users location, search history, demographic and behaviours.

How much does SEO cost?

If you want to do it yourself, SEO is technically free. However, we understand that not all business owners know their way around SEO. This is where SEO specialists like The Marketing Co. come in. The cost of an SEO strategy depends on the type of SEO you need for your website, and how big the job is. Speak with our team today to start planning your SEO strategy!

SOCIAL MEDIA ADS

What is social media advertising?

It’s a tool in which business owners pay to promote their brand, products, or services on social media platforms like Facebook and Instagram. It is packed with a strategy to precisely target users based on their social media behaviours or location.

Can I choose free social media advertising instead?

Yes you can, but with hundreds of businesses doing the same thing, it’s really hard to stand out among the tons of posts people put up in the social media realm. Because it involves audience targeting, paid social media ads ensure that your ads are visible to the right set of eyes, and can guarantee conversions more than organic social media ads do.

How can social media ads assist in growing my business?

Millions of Australians use social media for many reasons. While organic social media advertising can work, paid social media ads makes sure that your posts land on the feed of those who already have an interest in your business. And since ads are shareable on social media, it can also help spread the word about your campaign.

How long until I see the results from social media advertising?

It depends on how much followers you already have and how engaged they are with your content. It also depends on the type of social media ad you choose. Working with an agency like The Marketing Co. can help you in strategising and making decisions when it comes to this part.

Like Google, social media platforms like Facebook need time to optimise you campaign and gather data for your ads. It can take a few days for the algorithm to target your customers and to know the best time to show your ads. Just give it time and wait for your ROI!

VIDEOGRAPHY

What types of video can you do for my business?

With our range of videography expertise, we can produce any type of marketing video you might require. We have done case study videos, promotional videos for products, website promotion videos, and a lot more for our clients in the past.  And if you require something we haven’t done before, we always make sure to find a way. We can also help you decide what type of marketing video might work best for you and your business. That’s what we’re here for.

Do I really need a video for my brand?

If you want to stand out from the crowd of businesses who basically want the same thing as you do, then yes. Videos are a powerful medium for information retention and brand awareness. It has the ability to strike a chord within your audiences, which makes it an effective tool for lead generation and conversion. At The Marketing Co., we make sure that every video we produce is engaging, on trend, and relevant to its audiences.

How long does it take to produce a video?

It depends on what type of video you would like. Different types of videos have different requirements. If we need to shoot, then the video can take much longer than a graphic-based one. Still, turnaround time heavily depends on the video specifications and feedback from the client.

A lot of scheduling is involved in shooting a video. This also depends on the availability of the location, the weather (if it’s outdoors), and the availability of the talents (if any). Generally speaking, it can take around a week from the shoot until you receive a draft of the video. Revision times can vary as well depending on how much change is required.

Where can I use the videos produced?

Videos are probably the most versatile medium in the digital world. You can use it anywhere you deem fit—on any page on your website, on your social media platforms, and even offline if you wish! It’s still best to strategise where to put your videos, and we are always here to guide you if you need it.

Let’s talk about how we can bring your ideas to life!

Services

?