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KYC Airconditioning


Client: KYC Airconditioning

Brief

KYC Air Conditioning are a residential and commercial air conditioning company located in Sydney. With some high end clients under there belt, they had to ensure their brand and company profile represented the work they do. KYC wanted to have a fresh approach to marketing, from digital to offline, they knew they wanted to be a major player in the competitive NSW Air Conditioning market. With major projects in the pipeline and massive growth ahead, it was essential a digital strategy was put into place.


Solution

The key solution after the first workshop was to create a complete digital strategy that delivered the full story about KYC, our aim was to be able to tell a story from every touchpoint consumers have with KYC. With a comprehensive market and competitor analysis to discover growth opportunities, we are able to begin our work. From professional imagery, videography, colour schemes, content and much more which have all been used across the custom website, to a strong digital presence by implementing search engine optimisation and a Google Ads campaign. Since the launch, KYC have seen an increase in new leads, resulting in new projects in the pipeline, a great CPA (cost per acquisition) as well as a stronger brand reputation as their website delivers complete transparency about the company and the projects completed. Our team also rolled out a corporate profile which can be used across tenders.

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