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Novatex Products


Client: Novatex Products

Brief

Novatex Products is one of Australia’s leading Manufacturers in the adhesive, render, texture coating and Toll Manufacturing. Novatex Products is a national brand with distribution across Australia, currently markets its products across Australia to more than 50 Stockists. The goal was to elevate the Novatex brand and build awareness through digital platforms.


Solution

Novatex Products were operating their business with an outdated website and no digital marketing presence. Our team put forward a solution by first providing a one day workshop to build brand personas, and understand who our target audience is. We started with understanding the UX (User Experience), then we moved into the UI (User Interface). Our team was able to deliver a custom-built website that is responsive across all devices, desktop, tablet, mobile. Our team also helped develop the custom grout calculator for Novatex which allows users to find out how much product they require. The main goal of this website was to be user-friendly and deliver all information required to potential users, from products to resellers, to what Novatex offers.

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