Our agency was engaged by Melissa Sassine Cosmetics to deliver a paid social marketing strategy designed to drive sales and increase brand awareness. Melissa Sassine is a household name within the make-up industry, however the cosmetics arm was yet to reach it’s full potential, with our strategy we were able to expand to new customers and increase sales.
See the work below.
Our team dug deep and began researching, we were able to identify opportunities in the market, understand the competition and create a strategic plan on how we will execute. With a set of video content, influencer marketing, short videos across Facebook & Instagram, email marketing campaigns, we were able to grow the brand across social.
1 million +Facebook Video Views
$1.20Cost Per Click
500k +30 Day Reach across Social
Social Media Ads
Social Media platforms are an extremely powerful way to increase brand awareness, social reach, and sales.
Our strategy was simple but well thought over with the main goal being to increase sales and brand awareness, we used multiple creatives to appeal to consumers from the top (not exposed to brand) to the bottom (exposed to brand) of the funnel. The strategy proved successful.
How digital marketing helped ITF Hire become an industry leader.
- Digital Marketing
- Social Ads