With social media ads, we are able to build brand loyalty and visibility by coming up with engaging content, following the latest trends, improving your reach, targeting relevant communication and increasing conversions for your business.
We were looking at growing our business online, The Marketing Co did just that. Such a great agency to work with.
- Kristian | Director, KYC Air Conditioning
It’s a tool in which business owners pay to promote their brand, products, or services on social media platforms like Facebook and Instagram. It is packed with a strategy to precisely target users based on their social media behaviours or location.
Yes you can, but with hundreds of businesses doing the same thing, it’s really hard to stand out among the tons of posts people put up in the social media realm. Because it involves audience targeting, paid social media ads ensure that your ads are visible to the right set of eyes, and can guarantee conversions more than organic social media ads do.
Millions of Australians use social media for many reasons. While organic social media advertising can work, paid social media ads makes sure that your posts land on the feed of those who already have an interest in your business. And since ads are shareable on social media, it can also help spread the word about your campaign.
It depends on how much followers you already have and how engaged they are with your content. It also depends on the type of social media ad you choose. Working with an agency like The Marketing Co. can help you in strategising and making decisions when it comes to this part.
Like Google, social media platforms like Facebook need time to optimise you campaign and gather data for your ads. It can take a few days for the algorithm to target your customers and to know the best time to show your ads. Just give it time and wait for your ROI!