Bring your brand to your audiences' pockets and connect directly to your customers through one of today's most powerful platforms.

Social media is the voice of your brand in the digital world. This is where you can talk and build a relationship with your customers in an engaging and strategic way. By using social media effectively, you can turn it into an extension of your brand and increase conversion through word-of-mouth.

Social media can be a great powerful tool, and you have every reason to make it work for your business. To get the right results, you need the right agency to manage your social media ads for you. That’s what The Marketing Co. is here for.

Our Process

01

Getting to know your audience

Marketing campaigns are only successful when you know your audience. This helps us get to know who you're selling to and what content can be appealing to them, once this is understood we can go ahead and set a tailored strategy.
02

Developing your Content Calendar

Calendars are created to manage campaigns, track deadlines, engage with seasonal events and ensure content is available for extended periods of time.
03

Storyboard Creation

Of course, these planned posts can’t be repetitive and disengaging. This is why a storyboard is also put into action which allows your posts to tell a story and creates a successful brand image appealing to your audience.
04

Content production gets on its way

The FUN part! Custom eye-catching content is then created by our team of photographers, videographers, and graphic designers relevant to the developed calendar and storyboard.
05

Ad Budget Set

Paid ads are important on social media in order to attract new audiences and appear more frequently. With the correct budget set and timing this has the ability to deliver much measurable results.
06

Results and Adjustments

Every campaign needs to be refined after performance is analysed in order to improve results in future and gain a greater understanding of what is working best with your audience.

With social media ads, we are able to build brand loyalty and visibility by coming up with engaging content, following the latest trends, improving your reach, targeting relevant communication and increasing conversions for your business.

We were looking at growing our business online, The Marketing Co did just that. Such a great agency to work with.

Reviews

We were looking at growing our business online, The Marketing Co did just that. Such a great agency to work with.
- Kristian | Director, KYC Air Conditioning

Frequently Asked Questions

What is social media advertising?

It’s a tool in which business owners pay to promote their brand, products, or services on social media platforms like Facebook and Instagram. It is packed with a strategy to precisely target users based on their social media behaviours or location.

Can I choose free social media advertising instead?

Yes you can, but with hundreds of businesses doing the same thing, it’s really hard to stand out among the tons of posts people put up in the social media realm. Because it involves audience targeting, paid social media ads ensure that your ads are visible to the right set of eyes, and can guarantee conversions more than organic social media ads do.

How can social media ads assist in growing my business?

Millions of Australians use social media for many reasons. While organic social media advertising can work, paid social media ads makes sure that your posts land on the feed of those who already have an interest in your business. And since ads are shareable on social media, it can also help spread the word about your campaign.

How long until I see the results from social media advertising?

It depends on how much followers you already have and how engaged they are with your content. It also depends on the type of social media ad you choose. Working with an agency like The Marketing Co. can help you in strategising and making decisions when it comes to this part.

Like Google, social media platforms like Facebook need time to optimise you campaign and gather data for your ads. It can take a few days for the algorithm to target your customers and to know the best time to show your ads. Just give it time and wait for your ROI!

Let’s talk about how we can bring your ideas to life!

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