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The Leonard Bankstown


Client: DCN Group

Brief

The Leonard Bankstown is a boutique complex of 48 contemporary apartments. The Leonard is conceptualised to become a thriving living sanctuary for relaxation, convenience and culture. DCN Group is setting a new benchmark for urban living in the heart of Bankstown. DCN Group set the standard in building, with many projects around the Sydney region. The main scope was to create a high quality looking brand, that not only reflected the project but showcased the true message DCN Group want to send out. With the construction boom slowing down, and media speculation across the industry, consumers have now become very aware of their next purchase and are looking beyond the project it's self. This left our team strategising and developing our solution which ensured DCN Group showcased who they really are.


Solution

The key insight that drove this project was understanding the property market, understanding consumers and how they interact with developers/agents and how they look at buying or leasing properties. Through strategic thinking and workshops we were able to identify and strategise our marketing around key insights into this project. We delivered all marketing materials around the developers history, the property unique selling points, key location points, while maintaining a minimal overall look and feel of the brand and associated materials. We successfully delivered this project within 6 weeks from ideation, naming, colour schemes, web development, print collateral and all marketing assets.

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