TikTok ads are full-screen, engaging ads that inspire action and drive results.

Unleash your brand’s creative side with us on TikTok! 

Tiktok Ads can help you reach millions of TikTok users. This is why running a campaign with strategy at the forefront is important. Stop wasting your time, effort, and money on unnecessary advertising, and use a direct strategy. We conduct research to understand your target audience which helps us place your brand on the right applications in front of the correct demographic.  

Tiktok advertising does not have to be broad! We help your brand discover the correct target audience, allowing us to understand which demographics and interests we need to target with your ads. 

We measure the performance of your Tiktok campaigns, offering you real-time insights. We do this by tracking online conversations, optimising your campaigns when needed, and retargeting audiences.  Measuring conversion rates can also be achieved through implementing the TikTok pixel onto your website, allowing us to understand customers’ behavior on your website and how we need to optimise your ads. 

Once we understand your audience we also need to understand your budget. We work with your budget, ensuring that it is optimised and targeted towards your desired call to action (ie. users visiting your website or making a purchase).

Our Process
Getting to know your audience
Marketing campaigns are only successful when you know your audience. This helps us get to know who you're selling to and what content can be appealing to them, once this is understood we can go ahead and set a tailored strategy.
Developing your Content Calendar
Calendars are created to manage campaigns, track deadlines, engage with seasonal events and ensure content is available for extended periods of time.
Storyboard Creation
Of course, these planned posts can’t be repetitive and disengaging. This is why a storyboard is also put into action which allows your posts to tell a story and creates a successful brand image appealing to your audience.
Content production gets on its way
The FUN part! Custom eye-catching content is then created by our team of photographers, videographers, and graphic designers relevant to the developed calendar and storyboard.
Ad Budget Set
Paid ads are important on social media in order to attract new audiences and appear more frequently. With the correct budget set and timing this has the ability to deliver much measurable results.
Results and Adjustments
Every campaign needs to be refined after performance is analysed in order to improve results in future and gain a greater understanding of what is working best with your audience.

With social media ads, we are able to build brand loyalty and visibility by coming up with engaging content, following the latest trends, improving your reach, targeting relevant communication and increasing conversions for your business.

Why Advertise on TikTok?
  • 1. Helps you reach an engaged audience: Reach the community that’s creating trends and a new type of culture, grow your business with Tiktok users.
  • 2. Make an Instant Impact: Engagement on the app is very high, making it easy to drive consumer advocacy. 
  • 3. Get Results: Tiktok Ads can be targeted to your specific audience based on data collected on the app, this helps us create a laser focus strategy with your business goals at the forefront.
We were looking at growing our business online, The Marketing Co did just that. Such a great agency to work with.
- Kristian | Director, KYC Air Conditioning
Frequently Asked Questions
What is Tiktok?

It’s a tool in which business owners pay to promote their brand, products, or services on social media platforms like Facebook and Instagram. It is packed with a strategy to precisely target users based on their social media behaviours or location.

What is TikTok Advertising?

Yes you can, but with hundreds of businesses doing the same thing, it’s really hard to stand out among the tons of posts people put up in the social media realm. Because it involves audience targeting, paid social media ads ensure that your ads are visible to the right set of eyes, and can guarantee conversions more than organic social media ads do.

How much does it cost to run TikTok Ads?

Millions of Australians use social media for many reasons. While organic social media advertising can work, paid social media ads makes sure that your posts land on the feed of those who already have an interest in your business. And since ads are shareable on social media, it can also help spread the word about your campaign.

What type of ads can I run on TikTok?

It depends on how much followers you already have and how engaged they are with your content. It also depends on the type of social media ad you choose. Working with an agency like The Marketing Co. can help you in strategising and making decisions when it comes to this part.

Like Google, social media platforms like Facebook need time to optimise you campaign and gather data for your ads. It can take a few days for the algorithm to target your customers and to know the best time to show your ads. Just give it time and wait for your ROI!

Let’s talk about how we can bring your ideas to life!