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Further your Discoverability with SEO
September 28, 2021
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2 min read

Have you ever wondered how businesses appear on the front page of Google or other search engines when you’re looking for a certain product or service in your area? They use SEO, but what is that? Search engine optimization (SEO) is an organic and free approach to generate traffic to your website via Google and other search engines. On-site techniques such as content generation, site structure, and meta tags are all part of the process. Google and other search engines rank websites based on their on-site content and strategy to decide where they appear in the search results. A good online marketing company will offer you this on top of buying ads for your brand as this helps with brand awareness outside of social media platforms.

SEARCH ENGINES ARE INTENTIONAL, NOT ACCIDENTAL

You go to Google with a thing in mind — a keyword to search, a location to find, a product to shop, or a service you need. Products are not accidentally discovered in search engines, unlike on social media where you can just scroll endlessly, and see a viral post or get hit by the ad that Facebook, Instagram or Twitter show you. Making SEO as a driving force for consumers to go into your website will likely convert into sales for your business. Consumers feel that you are a trustworthy business when Google or other search engines show you on their front page. Brands get there thanks to good SEO and a quality website.

SEO SHOWS YOU WHAT YOUR AUDIENCE IS LOOKING FOR

With the analysis of your data from your previous SEO, you can study the behavior of your audience, see what keywords they are searching for, and how this converts into sales on your website. Since users of search engines are more focused on organic content rather than ads, data that we get here are more specific as we see the intent of the customer, and nobody lies behind the search bar. Experts analyse query patterns that can reveal trends and subtleties in search behavior, and assess opportunities in a particular area. They can pick target keywords and on-page content that better fits with users’ expectations and convert them down the funnel at a greater rate by assessing the purpose of each page and term. With this data, they can then improve which keywords to use for the next content, and this will eventually lead to more sales for your brand! You might be thinking, if SEO is organic then I could do it on my own, right? Well, technically, you can but ensuring that you are using the correct keywords that would put you on the front pages of Google or any search engine is backed up by heavy data that experts could help you with. The Marketing Co. has worked with brands hand in hand to extend their organic presence in search engines through SEO, and is continuously being great at it! Enquire now, and see how they could help with reaching the goals of your brand!

Let’s talk about how we can bring your ideas to life!