Landing pages serve a single and more focused purpose. For business owners like you, this purpose means increasing conversion rates by strategising content that could lead traffic into your website.
You may be wondering how a single web page can do all these things for your business. Think of a landing page as a small but jam-packed entryway that can turn visitors into customers.
Landing pages are great if you want to guarantee conversion among potential leads. Unlike website homepages, you can be as specific and focused as you want with landing pages, and boost it up with an SEO strategy to get people’s attention.
At The Marketing Co., we make landing pages that not only help introduce your brand, but also build trust among potential customers. For some, a landing page may be their first contact with your brand, and a good landing page should be able to make the first impression last. That’s what we always aim to do.
- Kristian | Director, KYC Air Conditioning
Websites are designed so that your audience can explore all about your business. Landing pages, on the other hand, can be customised to a specific campaign, product, or offer of your choice. Focus is what sets it apart from a website. It’s what also makes it an effective marketing tool.
It really depends on you. If you have a specific product or offer you want to focus on and which you think can give you high conversion rates, then by all means! We also need to assess your needs during our initial consultation to fully get an idea and advise if you need a landing page or not.
It depends on how much custom coding is required, how much content you have on hand, and how much insight you have on the user journey. A well-designed website doesn’t just look good — it showcases your brand effectively, is optimised for your users, and guides users through every stage of the customer journey from awareness to consideration and conversion.
Our team designs the website according to your business objectives, target market, trends, company branding and follows any strict design guidelines. We work with you to create a website that you’ll love — and that your customers will love too. Although every business is different, we generally find that the custom web design process can take anywhere up to 3-4 months. This includes multiple approval stages and feedback rounds, which allow you the opportunity to request changes so we can nail down exactly what you’re after.
Absolutely. Responsive design is a must-have in this day and age, particularly as Australia has one of the highest smartphone penetration rates in the world. We develop a responsive website that adapts to each individual user’s screen and delivers an optimised experience every time.
100%. Our creative and web design team work hand-in-hand with our in-house SEO experts to optimise every element of your website, from the website structure to technical elements, keyword integration, and more. It’s part of what makes us the best web design company in Sydney.
Like most digital marketing projects, it depends. It depends on the amount of custom coding required, the amount of content creation that’s needed, and the existing creative assets you have on hand.
Creating a good website involves more than simply plugging your business name into a template. It takes careful strategic thinking, planning, and consideration to deliver an experience that effectively showcases your brand online. It requires powerful copy, impactful photography, easy-to-navigate menus, effective branding and design, and SEO optimisation — just to name a few.