Custom Landing Pages - The Marketing Co.
Looking for other ways to drive traffic, improve your SEO, and build your brand even further? We have just the thing for you.

Landing pages serve a single and more focused purpose. For business owners like you, this purpose means increasing conversion rates by strategising content that could lead traffic into your website.

You may be wondering how a single web page can do all these things for your business. Think of a landing page as a small but jam-packed entryway that can turn visitors into customers.

Our Process
01
Identify your audience
Landing pages are meant to talk to a specific audience, which is why it’s important to know their needs and wants in order to come up with a strategy that addresses them. Successfully identifying who your landing page will cater to will open up doors to effective plans of action for the growth of your business.
02
Define your conversion goals
After identifying your audience, the next thing we need to do is to clarify what your conversion goal is. What would you want your audience to do after getting into your landing page? Would you want them to buy a product? Visit your showroom? Enquire about a service? Whatever it is, it’s best to define your conversion goals at this early stage so that we can develop a straightforward landing page for your business.
03
Formulate your content
Now that we know who your audience is, what their needs are, and how your business can help solve them, it’s time to take all these pieces of information and craft it into a clear message. The most effective landing pages are straight to the point and focuses on your business’ unique selling points.
04
UI/UX Design
Now it’s time to get creative! Landing pages may be simple and straightforward, but it’s still essential to plan your audiences’ user experience and journey throughout the page to ensure conversion.
05
Development
After locking down the design and customer journey, we will then move your landing page into development. As a client, you will start to see the landing page come to life with hover effects and animations that add a bit of character to your landing page.
06
Test, test, test
Once your landing page is up and running, we test its effectiveness based on the conversion goals we have identified early on and adjust whatever is needed where we find areas of improvement. At The Marketing Co, your goals become our goals, and we won’t stop until you reach them.

Landing pages are great if you want to guarantee conversion among potential leads. Unlike website homepages, you can be as specific and focused as you want with landing pages, and boost it up with an SEO strategy to get people’s attention.

At The Marketing Co., we make landing pages that not only help introduce your brand, but also build trust among potential customers. For some, a landing page may be their first contact with your brand, and a good landing page should be able to make the first impression last. That’s what we always aim to do.

Reviews
We were looking at growing our business online, The Marketing Co did just that. Such a great agency to work with.
- Kristian | Director, KYC Air Conditioning
Frequently Asked Questions
What's the difference between a landing page and a website?

Websites are designed so that your audience can explore all about your business. Landing pages, on the other hand, can be customised to a specific campaign, product, or offer of your choice. Focus is what sets it apart from a website. It’s what also makes it an effective marketing tool.

Do I need a landing page?

It really depends on you. If you have a specific product or offer you want to focus on and which you think can give you high conversion rates, then by all means! We also need to assess your needs during our initial consultation to fully get an idea and advise if you need a landing page or not.

How long will my website take to finish?

It depends on how much custom coding is required, how much content you have on hand, and how much insight you have on the user journey. A well-designed website doesn’t just look good — it showcases your brand effectively, is optimised for your users, and guides users through every stage of the customer journey from awareness to consideration and conversion.

Our team designs the website according to your business objectives, target market, trends, company branding and follows any strict design guidelines. We work with you to create a website that you’ll love — and that your customers will love too. Although every business is different, we generally find that the custom web design process can take anywhere up to 3-4 months. This includes multiple approval stages and feedback rounds, which allow you the opportunity to request changes so we can nail down exactly what you’re after.

Will my website be responsive to all devices?

Absolutely. Responsive design is a must-have in this day and age, particularly as Australia has one of the highest smartphone penetration rates in the world. We develop a responsive website that adapts to each individual user’s screen and delivers an optimised experience every time.

Will my website be SEO friendly?

100%. Our creative and web design team work hand-in-hand with our in-house SEO experts to optimise every element of your website, from the website structure to technical elements, keyword integration, and more. It’s part of what makes us the best web design company in Sydney.

How much does website design cost in Australia?

Like most digital marketing projects, it depends. It depends on the amount of custom coding required, the amount of content creation that’s needed, and the existing creative assets you have on hand.

Creating a good website involves more than simply plugging your business name into a template. It takes careful strategic thinking, planning, and consideration to deliver an experience that effectively showcases your brand online. It requires powerful copy, impactful photography, easy-to-navigate menus, effective branding and design, and SEO optimisation — just to name a few.

Let’s talk about how we can bring your ideas to life!
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