When it comes to building a brand, we know a thing or two. We’re an Australian award winning agency. From design, to communication to everything in between to connect all the moving parts to a beautiful brand. At The Marketing Co your working with an experienced team of designers, web developers and strategists that can deliver the right creative your business needs.
Same old story! Poor communication, didn’t meet time frames, promised the world, didn’t deliver! Can’t edit the website, paid money and didn’t get what you wanted. We have heard it all before. We remove the frustration out of building a custom website and make it a simple process.
When you work with us, you gain access to our Branding Agency We are TMC.
Branding & Design is an art, it’s about creating something worth remembering.
Aesthetics matter, but without context they are just colors and forms that do not serve any purpose. Creating a unique visual identity or design has always proven to be effective long term for businesses, it’s what represents who you are, how you communicate and your DNA.
Brand Strategy puts the wheels in motion.
Developing a brand strategy for businesses is an essential part of building and sustaining success. A brand strategy is made up of plans, processes and tactics that create a unified message that represents a business to its customers and other stakeholders. It’s essential to have a well-defined brand strategy in place so that a company can stay focused on their goals while remaining agile enough to adjust with changing market needs.
Brand Identity. Your brand is more then just a logo.
It’s been said that a logo portraying the right brand identity creates an emotional connection with customers. Establishing a consistent logo design and brand identity is essential for any business in order to leave a lasting, positive impression. The logo design and branding should convey the business’ values and purpose while capturing their competitive edge in the marketplace. It is essential to choose vibrant colors, fonts, and imagery that reflect your company’s identity. After all, your logo serves as the first impression of your company so make sure it stands out!
Brand Rollout. Take it to the market!
Introducing a brand rollout to the market can be tricky. Execution needs to be on point, from the brand design and packaging to the proper channels for communication. However, don’t forget that it should also be an enjoyable experience! Use creativity in your brand activation and make sure you keep an open mind when it comes to audience engagement through all your marketing tactics. With the proper brand rollout plan, even the toughest markets can become accessible to you.
We’ve simplified it. Here’s our 6 step branding & design process built to make it super easy for you.
Discovery & Project Blueprint
We delve into the mind of your audience. We do market research on you, your competitors and your industry which includes website trends, once we have an understanding of what you need, we move into the design phase.
Branding & Design Scope
Once we've mastered your user's journey and charted our ways to create an effective website, we would then start to create an interface, which is the design of the website, focusing on the looks and style of your new custom-built website. This will not only set the tone for your brand, this will also aid in creating a more pleasant and easier experience for your users.
After locking down the design—upon the client's approval, of course—we will then move your website into development. This is the part where we can start to see it come to life with hover effects and animations that add a bit of character to your whole website.
Design, Revise, Design
Ensuring the right content is placed on the website to effectively tell what your business is about. We usually offer this as a service or we can simply add content you have provided us.
Finalise & Approve Collateral
We go through a cycle of designing, testing, analysing, and refining your website until we get the best results. Our goal is to foresee and deal with the reality of unpredictable user needs and behaviors and quickly responding to them as they come.
Roll Out & Go To Market
Deploy & Go Live, once we have gone live, we set the website up on our managed software which updates and maintains your website each month.
Results that speaks volume. Listen to our clients stories.
KYC Airconditioning | Kristian
See how Kristian transformed he's business with the use of Google Ads, SEO and a strong custom website.
Gary Packaging | Jason
Hear it from Jason how we helped he's business use Paid Social Media Ads to drive more leads and sales.
Soneta | Steve
Steve, MD of Soneta talks about why he needed a new custom website for his plumbing business.
Coastal Lifts | Matt
Watch Matt talk about the power of digital marketing for he's Elevator business.
Frequently Asked Questions
There really is no one way to answer this. We quote custom websites based on the needs of each client. We understand that each website has unique requirements of their own, so we really can’t be sure about the costs until we assess your needs and gauge what we need to do in order to give you the best website. Roughly though, we start from $6,000, but it can definitely be more or less depending on your needs.
We provide on-going support for a lot of our clients, and we can definitely do it for you too! Check out our Website Care Plans to learn more.
On average, we aim to finish designing and developing a website within 30-40 working days, but it really depends on a lot of factors. These factors include how much input and content you can provide during the initial consultation stages, your feedback turnaround, and how complex the design and functionality of the website is.
You bet! The Marketing Co. will never launch your website if it’s not mobile or tablet ready. We also check your website’s responsiveness to all browsers.
It depends. We usually ask clients to provide us with any kind of content they would want to put on their new website. We also look at your current website, if you have any, for content we can use. However, if you need help generating content, we are always more than happy to help you out!
PDF, JPG, PNG, SVG, AI are the best file formats for logos on the web. We also provide transparent backgrounds and scalability to ensure they are perfect for any screen size.
Start your project! Contact Kal or our team today!
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