When it comes to building a brand, we know a thing or two. We’re an Australian award winning agency. From design, to communication to everything in between to connect all the moving parts to a beautiful brand. At The Marketing Co your working with an experienced team of designers, web developers and strategists that can deliver the right creative your business needs.
Same old story! Poor communication, didn’t meet time frames, promised the world, didn’t deliver! Can’t edit the website, paid money and didn’t get what you wanted. We have heard it all before. We remove the frustration out of building a custom website and make it a simple process.
The Marketing Co x Urban Lane Real Estate Brand Video
The Marketing Co Brand Video
Work with a creative team that understands your goals and outcome. It’s not about just creating a logo, it’s so much more.
Branding & Design is an art, it’s about creating something worth remembering.
Aesthetics matter, but without context they are just colors and forms that do not serve any purpose. Creating a unique visual identity or design has always proven to be effective long term for businesses, it’s what represents who you are, how you communicate and your DNA.
Brand Strategy puts the wheels in motion.
Developing a brand strategy for businesses is an essential part of building and sustaining success. A brand strategy is made up of plans, processes and tactics that create a unified message that represents a business to its customers and other stakeholders. It’s essential to have a well-defined brand strategy in place so that a company can stay focused on their goals while remaining agile enough to adjust with changing market needs.
Brand Identity. Your brand is more then just a logo.
It’s been said that a logo portraying the right brand identity creates an emotional connection with customers. Establishing a consistent logo design and brand identity is essential for any business in order to leave a lasting, positive impression. The logo design and branding should convey the business’ values and purpose while capturing their competitive edge in the marketplace. It is essential to choose vibrant colors, fonts, and imagery that reflect your company’s identity. After all, your logo serves as the first impression of your company so make sure it stands out!
Brand Rollout. Take it to the market!
Introducing a brand rollout to the market can be tricky. Execution needs to be on point, from the brand design and packaging to the proper channels for communication. However, don’t forget that it should also be an enjoyable experience! Use creativity in your brand activation and make sure you keep an open mind when it comes to audience engagement through all your marketing tactics. With the proper brand rollout plan, even the toughest markets can become accessible to you.
We’ve simplified it. Here’s our 6 step branding & design process built to make it super easy for you.
We delve into the mind of your audience. We do market research on you, your competitors and your industry which includes website trends, once we have an understanding of what you need, we move into the design phase.
Once we've mastered your user's journey and charted our ways to create an effective website, we would then start to create an interface, which is the design of the website, focusing on the looks and style of your new custom-built website. This will not only set the tone for your brand, this will also aid in creating a more pleasant and easier experience for your users.
After locking down the design—upon the client's approval, of course—we will then move your website into development. This is the part where we can start to see it come to life with hover effects and animations that add a bit of character to your whole website.
Ensuring the right content is placed on the website to effectively tell what your business is about. We usually offer this as a service or we can simply add content you have provided us.
We go through a cycle of designing, testing, analysing, and refining your website until we get the best results. Our goal is to foresee and deal with the reality of unpredictable user needs and behaviors and quickly responding to them as they come.
Deploy & Go Live, once we have gone live, we set the website up on our managed software which updates and maintains your website each month.
1
2
3
4
5
6
Discovery & Project Blueprint
We delve into the mind of your audience. We do market research on you, your competitors and your industry which includes website trends, once we have an understanding of what you need, we move into the design phase.
Branding & Design Scope
Once we've mastered your user's journey and charted our ways to create an effective website, we would then start to create an interface, which is the design of the website, focusing on the looks and style of your new custom-built website. This will not only set the tone for your brand, this will also aid in creating a more pleasant and easier experience for your users.
Creativity begins
After locking down the design—upon the client's approval, of course—we will then move your website into development. This is the part where we can start to see it come to life with hover effects and animations that add a bit of character to your whole website.
Design, Revise, Design
Ensuring the right content is placed on the website to effectively tell what your business is about. We usually offer this as a service or we can simply add content you have provided us.
Finalise & Approve Collateral
We go through a cycle of designing, testing, analysing, and refining your website until we get the best results. Our goal is to foresee and deal with the reality of unpredictable user needs and behaviors and quickly responding to them as they come.
Roll Out & Go To Market
Deploy & Go Live, once we have gone live, we set the website up on our managed software which updates and maintains your website each month.
If proof is what you need, check out our featured branding & design work…
Logos can cost anywhere from $500 to $10,000 it really depends on the platform you use, you can use a freelancer, or outsource it to an overseas agency. However we specialise in branding, so we don’t just create a logo, we create your brand from the start to ensure it is ready to compete in the market. Our pricing for branding can start from $2,500 which includes logo designs.
When it comes to branding, one of the most common questions we hear is, “How much does a branding project cost?” The answer isn’t one-size-fits-all, but we’re here to provide clarity and transparency. Factors influencing branding costs are scope of the project, requirements and deliverables. However a general overview of what you might expect will be from $3,000 for a small business, medium – large business can start from $8,000, however it is subject to the scope and deliverables required.
Branding and logos are often confused, but they serve distinct purposes in a company’s identity. Branding encompasses the overall perception and emotional connection customers have with a business, including its values, personality, and reputation. It’s a comprehensive strategy that influences every aspect of how a company presents itself to the world.
A logo, on the other hand, is a visual element – typically a symbol, wordmark, or combination of both – that represents a brand. While it’s an important part of branding, a logo alone doesn’t constitute the entire brand identity. Think of a logo as the face of a brand, a recognizable symbol that triggers associations with the broader brand experience.
Branding involves multiple components such as color schemes, typography, messaging, and customer experience. It’s about creating a cohesive identity that resonates with the target audience across all touchpoints. A logo contributes to this identity but is just one piece of the larger branding puzzle.
A well-designed logo supports branding efforts, but effective branding goes far beyond just having a memorable logo.
I engaged with The Marketing Co for a full re-design of my website and to say the process was seamless would be an understatement. I described the type of website I was looking for and provided brief content, what they built and designed is amazing. The entire team is responsive, professional and approachable.The final outcome exceeded all expectations, if you are looking for an amazing website and great service experience, I strongly recommend The Marketing Co.
An amazing team to work with! They brought my vision to life with the website I wanted. Working with Kal was a breeze; he was very patient and accommodating throughout the entire process.
Kal and The Marketing Co were so professional and easy to work with. They understood my vision from the beginning and were super patient with my busy schedule. Kal was great at keeping the project active with the goal to complete in time and kept me up to date throughout the process. Overall a great experience and I am happy with the outcome of my website.
I went to The Marketing Co. When business was slow. They really went above and beyond re designed my website and looked after Seo and my google campaign the results are absolutely phenomenal if you want a company that cares look no further.
We worked closely with Mitch our account manager to create our new custom website, video and social media marketing for our business Advanced Bathroom Solutions. The team is great and really deliver on what they say!! Highly recomended.
We have been working with The Marketing Co for over 4 years now they are a amazing team and always go above and beyond for us. Patrick and his team are fantastic and always ready to help.
The team at The Marketing Co helped us launch our new custom website and video, we couldn’t be happier with everything, highly recommended and professional team.
We have used The Marketing Co for a previous business and returned for our new venture, Lilly Jeans! The team has always been pleasant to deal with, very professional and quick to respond. They have also provided us with recommendations that we took on board and are very satisfied with. Definitely high recommended. Keep up the amazing work!Lilly Jeans and Team
We absolutely loved working with The Marketing Co, they were so professional and patient and thorough in ensuring we got exactly what we wanted. Patrick and his team were always there to communicate everything with us, and took time to understand our business and how to make the website function for it. We have had such an amazing response to the website, and its ease of functionality and design. Highly recommend to everyone looking at designing a website for their business.
Patrick and his Team were very dedicated to deliver the Marketing needs my Business needed. They went above and beyond what was expected and we always have their full support when we need them. I highly recommend The Marketing Co !
The team at The Marketing Co were fantastic to deal with, they helped us create our new custom website for our business, from the initial design through to the launch was perfect. Thank you to Kal and the rest of the team, highly recommended.Appreciated & Thanks.
Thanks for the Awesome job your digital creative agency delivered!I loved working with Kal and The Marketing Co. team, they have done a great job in terms of creativity and professionalism to deliver everything on time. From Start to finish the team was great to work with, the communication was clear and concise, and all work was completed well within the set deadlines.Thanks again for all your efforts! We definitely would like to work on other projects with you guys in the future.Nadia - Millenium Kitchens
The team at The Marketing Co have been fantastic with helping us launch our business. Throughout the initial start up phase, Pat and his team provided us with crucial strategies when it came to everything digital and marketing which allows us to focus on our business. I can’t thank Pat and his team enough for being there every step of the way.
The team at The Marketing Co have been incredible to deal with. Our account manager Isabelle and the rest of of the team really took the time to understand what we wanted with our new website, and how we wanted to market our business online. We're so happy with our new custom website and our social media service. I highly recommend them for anyone serious about growing their business!
The team were fantastic, it's like having our own marketing team who take care of all things digital for us. They have helped us take our business digital. Very transparent and agile with their approach. They've been able to deliver everything from Facebook Ads, Google Ads and much more. Highly recommend.
Highly recommended for websites & branding! Won’t look anywhere else since using The Marketing Co.. Value for money & genuinely provide exceptional service.
Patrick and the team have helped our business build our brand and bring in more leads when our business was preforming poorly, our sales were down and we could not attract more customers but through the marketing co's help with our marketing and website development we were able to turn things around. I highly recommend Patrick and the team its like having an in house marketing department for a fraction of the cost and all the expertise.
Have been dealing with the team at The marketing Co for over 2 years, they have been nothing short of excellentThey have designed a great website for us and have been looking after our social mediaHighly recommend the team
Thank you to the team at The Marketing Co for their consistency and efforts in assisting with the delivery of our marketing campaigns and strategies company wide. It’s been a pleasure to work with such a great and knowledgeable team of professionals.
