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Want to leave a mark? Build a great brand .

When it comes to building a brand, we know a thing or two. We’re an Australian award winning agency. From design, to communication to everything in between to connect all the moving parts to a beautiful brand. At The Marketing Co your working with an experienced team of designers, web developers and strategists that can deliver the right creative your business needs.

Same old story! Poor communication, didn’t meet time frames, promised the world, didn’t deliver! Can’t edit the website, paid money and didn’t get what you wanted. We have heard it all before. We remove the frustration out of building a custom website and make it a simple process.

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Work with a creative team that understands your goals and outcome. It’s not about just creating a logo, it’s so much more.

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Branding & Design is an art, it’s about creating something worth remembering.

Aesthetics matter, but without context they are just colors and forms that do not serve any purpose. Creating a unique visual identity or design has always proven to be effective long term for businesses, it’s what represents who you are, how you communicate and your DNA.

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Brand Strategy puts the wheels in motion.

Developing a brand strategy for businesses is an essential part of building and sustaining success. A brand strategy is made up of plans, processes and tactics that create a unified message that represents a business to its customers and other stakeholders. It’s essential to have a well-defined brand strategy in place so that a company can stay focused on their goals while remaining agile enough to adjust with changing market needs.

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Brand Identity. Your brand is more then just a logo.

It’s been said that a logo portraying the right brand identity creates an emotional connection with customers. Establishing a consistent logo design and brand identity is essential for any business in order to leave a lasting, positive impression. The logo design and branding should convey the business’ values and purpose while capturing their competitive edge in the marketplace. It is essential to choose vibrant colors, fonts, and imagery that reflect your company’s identity. After all, your logo serves as the first impression of your company so make sure it stands out!

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Brand Rollout. Take it to the market!

Introducing a brand rollout to the market can be tricky. Execution needs to be on point, from the brand design and packaging to the proper channels for communication. However, don’t forget that it should also be an enjoyable experience! Use creativity in your brand activation and make sure you keep an open mind when it comes to audience engagement through all your marketing tactics. With the proper brand rollout plan, even the toughest markets can become accessible to you.

We’ve simplified it. Here’s our 6 step branding & design process built to make it super easy for you.

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We delve into the mind of your audience. We do market research on you, your competitors and your industry which includes website trends, once we have an understanding of what you need, we move into the design phase.

Once we've mastered your user's journey and charted our ways to create an effective website, we would then start to create an interface, which is the design of the website, focusing on the looks and style of your new custom-built website. This will not only set the tone for your brand, this will also aid in creating a more pleasant and easier experience for your users.

After locking down the design—upon the client's approval, of course—we will then move your website into development. This is the part where we can start to see it come to life with hover effects and animations that add a bit of character to your whole website.

Ensuring the right content is placed on the website to effectively tell what your business is about. We usually offer this as a service or we can simply add content you have provided us.

We go through a cycle of designing, testing, analysing, and refining your website until we get the best results. Our goal is to foresee and deal with the reality of unpredictable user needs and behaviors and quickly responding to them as they come.

Deploy & Go Live, once we have gone live, we set the website up on our managed software which updates and maintains your website each month.
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Discovery & Project Blueprint

We delve into the mind of your audience. We do market research on you, your competitors and your industry which includes website trends, once we have an understanding of what you need, we move into the design phase.

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Branding & Design Scope

Once we've mastered your user's journey and charted our ways to create an effective website, we would then start to create an interface, which is the design of the website, focusing on the looks and style of your new custom-built website. This will not only set the tone for your brand, this will also aid in creating a more pleasant and easier experience for your users.

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Creativity begins

After locking down the design—upon the client's approval, of course—we will then move your website into development. This is the part where we can start to see it come to life with hover effects and animations that add a bit of character to your whole website.

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Design, Revise, Design

Ensuring the right content is placed on the website to effectively tell what your business is about. We usually offer this as a service or we can simply add content you have provided us.

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Finalise & Approve Collateral

We go through a cycle of designing, testing, analysing, and refining your website until we get the best results. Our goal is to foresee and deal with the reality of unpredictable user needs and behaviors and quickly responding to them as they come.

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Roll Out & Go To Market

Deploy & Go Live, once we have gone live, we set the website up on our managed software which updates and maintains your website each month.

Results that speaks volume. Listen to our clients stories.

Frequently Asked Questions

Logos can cost anywhere from $500 to $10,000 it really depends on the platform you use, you can use a freelancer, or outsource it to an overseas agency. However we specialise in branding, so we don’t just create a logo, we create your brand from the start to ensure it is ready to compete in the market. Our pricing for branding can start from $2,500 which includes logo designs.

When it comes to branding, one of the most common questions we hear is, “How much does a branding project cost?” The answer isn’t one-size-fits-all, but we’re here to provide clarity and transparency. Factors influencing branding costs are scope of the project, requirements and deliverables. However a general overview of what you might expect will be from $3,000 for a small business, medium – large business can start from $8,000, however it is subject to the scope and deliverables required.

Branding and logos are often confused, but they serve distinct purposes in a company’s identity. Branding encompasses the overall perception and emotional connection customers have with a business, including its values, personality, and reputation. It’s a comprehensive strategy that influences every aspect of how a company presents itself to the world.

A logo, on the other hand, is a visual element – typically a symbol, wordmark, or combination of both – that represents a brand. While it’s an important part of branding, a logo alone doesn’t constitute the entire brand identity. Think of a logo as the face of a brand, a recognizable symbol that triggers associations with the broader brand experience.

Branding involves multiple components such as color schemes, typography, messaging, and customer experience. It’s about creating a cohesive identity that resonates with the target audience across all touchpoints. A logo contributes to this identity but is just one piece of the larger branding puzzle.

A well-designed logo supports branding efforts, but effective branding goes far beyond just having a memorable logo.

Generally it can take anywhere from 2-6 weeks, depending on the deliverables.

Get Branded! Speak to one of our Branding strategist today .

Kal
Senior Account Manager

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Start your project! Contact Kal  or our team today!

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