Businesses and services are everywhere, especially here in the land down under. As of June 2021, there are a total of 2,402,254 actively trading businesses in Australia, this means that you, as an owner, should make sure that in the heads of consumers, you are the top-of-mind. Sure, word of mouth is still the most effective way to get new customers for old and new businesses but this could only go so far. How many times have you caught yourself Googling a service near your place, or see a business being applauded online leading people to go visit the place as soon as they can? If your brand is not online yet, then we’re here to show you how critical it is to be there in this day and age.
A STRONG DIGITAL PRESENCE IS VITAL
You can find anything online now. All it takes is a few taps, actually, you don’t even have to tap anymore, you can talk to Siri or your Google Assistant and they will show you hundreds of thousands of results in a jiffy. Given the global pandemic, people are wary of going out, and would rather do their transactions online, be it ordering food or groceries, paying bills, or looking for services they need in their house. Furthermore, it was found that 85% of consumers do thorough research first before making a purchase. All of the answers a customer requires are now accessible through the World Wide Web.
DISCOVERABILITY IS HIGHLY LIKELY
Let’s say you want to start bringing your brand, may it be a new business or an old one, online now. Discoverability should be one of the things you should consider first. To achieve this, you must have remarkable branding and your online engagement should be visible on both your social media pages and your website so consumers see that your customer service is impeccable. You may be wondering how to do this, and if you’ve already Googled “online advertising agency Sydney” then you’re off to a great start. An advertising agency would help you build your website, make social media content and ads for you, and bring the audience in from search engines like Google through SEO and ads. Through these, a person is highly likely to discover your brand once they search for the product you offer, or even while they are just scrolling on their social media accounts!Starting your online presence, though, is not an easy feat. It’s just posting photos on your page, right? It may look very basic, but the strategy and science that goes behind your screen is something an advertising agency can help you out with. The Marketing Co. has all these services ready for you, all you need to do is click that “Get my FREE audit” button on their website, and they could help you start bringing your business online!