Our agency was engaged by Melissa Sassine Cosmetics to deliver a paid social marketing strategy designed to drive sales and increase brand awareness. Melissa Sassine is a household name within the make-up industry, however the cosmetics arm was yet to reach it’s full potential, with our strategy we were able to expand to new customers and increase sales. Our team dug deep and began researching, we were able to identify opportunities in the market, understand the competition and create a strategic plan on how we will execute. With a set of video content, influencer marketing, short videos across Facebook & Instagram, email marketing campaigns, we were able to grow the brand across social.
Client: Melissa Sassine Cosmetics
Services:
Video & Content Creation
Paid Social Ads
Influencer Management
Campaign Activations
EDMs
The results that matters.
300k +
Video views across Instagram
150%
Increase in store sales since starting
4 +
Successful brand activation campaigns
11 +
Months of marketing and counting
We got to work with a hyper local social media strategy.
Social Media platforms are an extremely powerful way to increase brand awareness, social reach, and sales.
Our strategy was simple but well thought over with the main goal being to increase sales and brand awareness, we used multiple creatives to appeal to consumers from the top (not exposed to brand) to the bottom (exposed to brand) of the funnel. The strategy proved successful.
Creating Instagram & Tiktok reels that get views
10k
Organic video views
120
Engaged comments
14.5k
Accounts reached
10k
Organic video views
120
Engaged comments
10k
Organic video views
Over the years, we’ve worked with ambitious brands both big & small.
Here’s some of our featured work & case studies for you to enjoy.
Kal and The Marketing Co were so professional and easy to work with. They understood my vision from the beginning and were super patient with my busy schedule. Kal was great at keeping the project active with the goal to complete in time and kept me up to date throughout the process. Overall a great experience and I am happy with the outcome of my website.
I went to The Marketing Co. When business was slow. They really went above and beyond re designed my website and looked after Seo and my google campaign the results are absolutely phenomenal if you want a company that cares look no further.
We worked closely with Mitch our account manager to create our new custom website, video and social media marketing for our business Advanced Bathroom Solutions. The team is great and really deliver on what they say!! Highly recomended.
We have been working with The Marketing Co for over 4 years now they are a amazing team and always go above and beyond for us. Patrick and his team are fantastic and always ready to help.
The team at The Marketing Co helped us launch our new custom website and video, we couldn’t be happier with everything, highly recommended and professional team.
We have used The Marketing Co for a previous business and returned for our new venture, Lilly Jeans! The team has always been pleasant to deal with, very professional and quick to respond. They have also provided us with recommendations that we took on board and are very satisfied with. Definitely high recommended. Keep up the amazing work!Lilly Jeans and Team
We absolutely loved working with The Marketing Co, they were so professional and patient and thorough in ensuring we got exactly what we wanted. Patrick and his team were always there to communicate everything with us, and took time to understand our business and how to make the website function for it. We have had such an amazing response to the website, and its ease of functionality and design. Highly recommend to everyone looking at designing a website for their business.
Patrick and his Team were very dedicated to deliver the Marketing needs my Business needed. They went above and beyond what was expected and we always have their full support when we need them. I highly recommend The Marketing Co !
The team at The Marketing Co were fantastic to deal with, they helped us create our new custom website for our business, from the initial design through to the launch was perfect. Thank you to Kal and the rest of the team, highly recommended.Appreciated & Thanks.
Thanks for the Awesome job your digital creative agency delivered!I loved working with Kal and The Marketing Co. team, they have done a great job in terms of creativity and professionalism to deliver everything on time. From Start to finish the team was great to work with, the communication was clear and concise, and all work was completed well within the set deadlines.Thanks again for all your efforts! We definitely would like to work on other projects with you guys in the future.Nadia - Millenium Kitchens
The team at The Marketing Co have been fantastic with helping us launch our business. Throughout the initial start up phase, Pat and his team provided us with crucial strategies when it came to everything digital and marketing which allows us to focus on our business. I can’t thank Pat and his team enough for being there every step of the way.
The team at The Marketing Co have been incredible to deal with. Our account manager Isabelle and the rest of of the team really took the time to understand what we wanted with our new website, and how we wanted to market our business online. We're so happy with our new custom website and our social media service. I highly recommend them for anyone serious about growing their business!
The team were fantastic, it's like having our own marketing team who take care of all things digital for us. They have helped us take our business digital. Very transparent and agile with their approach. They've been able to deliver everything from Facebook Ads, Google Ads and much more. Highly recommend.
Highly recommended for websites & branding! Won’t look anywhere else since using The Marketing Co.. Value for money & genuinely provide exceptional service.
Patrick and the team have helped our business build our brand and bring in more leads when our business was preforming poorly, our sales were down and we could not attract more customers but through the marketing co's help with our marketing and website development we were able to turn things around. I highly recommend Patrick and the team its like having an in house marketing department for a fraction of the cost and all the expertise.
Have been dealing with the team at The marketing Co for over 2 years, they have been nothing short of excellentThey have designed a great website for us and have been looking after our social mediaHighly recommend the team
Thank you to the team at The Marketing Co for their consistency and efforts in assisting with the delivery of our marketing campaigns and strategies company wide. It’s been a pleasure to work with such a great and knowledgeable team of professionals.
