Want to measure results? Invest in Phone Tracking.
Discover exactly which advertising channel has caught your customer’s eye with our phone tracking solution. Phone tracking helps businesses and marketers optimise and drive higher revenue from inbound phone leads.
Get the answers you’ve been looking for. Have they called before? Is the lead valuable? Analyse what your staff are saying (or not saying) and transform every conversation into a good one. We can help answer all your questions in real time.
Work with a digital marketing agency that understands your business.
Call Tracking software to supercharge your business growth.
Phone tracking is an essential tool for businesses when it comes to digital marketing, such as Google Ads and Facebook Ads. With phone tracking in place, businesses can track and measure how users interact with their ads in order to make informed decisions. For example, they can analyse which ad campaigns are driving the most calls or conversions and determine the Return On Investment (ROI) of each campaign.
Know what triggers a phone call. Understand your customer.
Phone tracking for businesses can be an invaluable tool when it comes to digital marketing. Phone tracking technology allows companies to gain insight into how customers interact with their ads, track the efficacy of their campaigns over time, and identify potential areas of improvement all from a single platform. By leveraging phone tracking data, businesses can make more informed decisions about how to allocate their resources and maximize the return on their investments.
Driving higher ROI through intelligent decision-making.
By having access to this type of comprehensive data, marketers are able to quickly identify areas of improvement in order to refine their strategies for greater efficiency. All of this leads up to improved results for the company’s bottom line by driving higher ROI through intelligent decision-making based on detailed analytics rather than guesswork or intuition alone.
We’ve simplified it. Here’s our 6 step Google Ads process designed to make it super easy for you.
We get to know each other, have a coffee and discuss more about your business to get a deep dive into what it is your business does and the ideal customer profile, from here we are able to start planning.
We need to fully understand our clients' audiences. We need to know who they are, what product/services do they use, what sites do they use and what do they look for on Google.
Every campaign needs to be refined after performance is analysed in order to improve results in future and gain a greater understanding of what is working best with your audience.
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Consultation & get to know your business
We get to know each other, have a coffee and discuss more about your business to get a deep dive into what it is your business does and the ideal customer profile, from here we are able to start planning.
Research & Understand your audience
We need to fully understand our clients' audiences. We need to know who they are, what product/services do they use, what sites do they use and what do they look for on Google.
Keyword research & budget analysis
Depending on the clients' industry, objectives, and location targeted, we can strategise our recommendation for monthly starting budgets.
Campaign Set up
We set up your campaign structure and plan to go live, once it's live we let you know and we now get the ball rolling.
Execute & Launch
After identifying the relevant keywords, location and audience that we need to target, we can start setting up the campaign accordingly.
Test, Report & Analytics
Every campaign needs to be refined after performance is analysed in order to improve results in future and gain a greater understanding of what is working best with your audience.
If proof is what you need, check out our featured paid marketing work…
Also known as pay-per-click and AdWords, Google Ads are the paid advertisements you see at the top of Google’s search engine when you look up something online.
Google AdWords work with keywords that you can bid to get your website on the top of the search. You get to choose specific keywords to enter for your business. If these keywords gets search by a user, then your ad will show up. If the user clicks on your ad, then Google will charge you for that click.
We recommend doing both. This is because Google Ads and SEO are supposed to work hand in hand in order to deliver measurable and sustainable results for your ad campaign.
While SEO is free and organic and Google Ads are paid, there really is a benefit in getting both. The quality of content you get from SEO enables your website to get picked up by Google’s algorithm, making your changes better to get a higher ranking in AdWords.
Google Ads costs depends on your industry, product and services. You set a budget based on what you would like to spend which can be $1,000 per month or $10,000+ per month, it all depends, but we are here to help with this to ensure you get a good ROI based on your budget.
The price can vary from $0.50 to $10, but it still depends on a lot of factors since Google Ads work on an auction basis. It also depends on how competitive the industry you’re in is. The price is also fluid, meaning it can change from time to time.
Setting up Google Ads is a quick process and you can watch it go live in an instant. However, you will need to wait until there’s enough data in order to know how your campaign is performing. This can take about 30-90 days. So if you launch a campaign and haven’t been seeing results yet, don’t panic! The beauty of Google Ads is that you can always keep on improving and optimising it, too, if you find that it’s not working as well as you’d like.
We work on a 3 month basis for Google Ads, it allows us to produce enough data and measure results from the leads that have come through across a 3 month period. After 3 months it’s up to you if we wish to continue, but we are sure you will once you see the results.
In short, Yes you can. Do we recommended it? Absolutely not. The reason being is that it’s so competitive and you are coming up against other players, for a small management fee to an agency, you are better off letting professionals handle it, considering most of your money spent is being paid towards Google, so you will want a team of experts who can manage this on a daily basis using our agency experience, knowledge and more to get you the best results.
Kal and The Marketing Co were so professional and easy to work with. They understood my vision from the beginning and were super patient with my busy schedule. Kal was great at keeping the project active with the goal to complete in time and kept me up to date throughout the process. Overall a great experience and I am happy with the outcome of my website.
I went to The Marketing Co. When business was slow. They really went above and beyond re designed my website and looked after Seo and my google campaign the results are absolutely phenomenal if you want a company that cares look no further.
We worked closely with Mitch our account manager to create our new custom website, video and social media marketing for our business Advanced Bathroom Solutions. The team is great and really deliver on what they say!! Highly recomended.
We have been working with The Marketing Co for over 4 years now they are a amazing team and always go above and beyond for us. Patrick and his team are fantastic and always ready to help.
The team at The Marketing Co helped us launch our new custom website and video, we couldn’t be happier with everything, highly recommended and professional team.
We have used The Marketing Co for a previous business and returned for our new venture, Lilly Jeans! The team has always been pleasant to deal with, very professional and quick to respond. They have also provided us with recommendations that we took on board and are very satisfied with. Definitely high recommended. Keep up the amazing work!Lilly Jeans and Team
We absolutely loved working with The Marketing Co, they were so professional and patient and thorough in ensuring we got exactly what we wanted. Patrick and his team were always there to communicate everything with us, and took time to understand our business and how to make the website function for it. We have had such an amazing response to the website, and its ease of functionality and design. Highly recommend to everyone looking at designing a website for their business.
Patrick and his Team were very dedicated to deliver the Marketing needs my Business needed. They went above and beyond what was expected and we always have their full support when we need them. I highly recommend The Marketing Co !
The team at The Marketing Co were fantastic to deal with, they helped us create our new custom website for our business, from the initial design through to the launch was perfect. Thank you to Kal and the rest of the team, highly recommended.Appreciated & Thanks.
Thanks for the Awesome job your digital creative agency delivered!I loved working with Kal and The Marketing Co. team, they have done a great job in terms of creativity and professionalism to deliver everything on time. From Start to finish the team was great to work with, the communication was clear and concise, and all work was completed well within the set deadlines.Thanks again for all your efforts! We definitely would like to work on other projects with you guys in the future.Nadia - Millenium Kitchens
The team at The Marketing Co have been fantastic with helping us launch our business. Throughout the initial start up phase, Pat and his team provided us with crucial strategies when it came to everything digital and marketing which allows us to focus on our business. I can’t thank Pat and his team enough for being there every step of the way.
The team at The Marketing Co have been incredible to deal with. Our account manager Isabelle and the rest of of the team really took the time to understand what we wanted with our new website, and how we wanted to market our business online. We're so happy with our new custom website and our social media service. I highly recommend them for anyone serious about growing their business!
The team were fantastic, it's like having our own marketing team who take care of all things digital for us. They have helped us take our business digital. Very transparent and agile with their approach. They've been able to deliver everything from Facebook Ads, Google Ads and much more. Highly recommend.
Highly recommended for websites & branding! Won’t look anywhere else since using The Marketing Co.. Value for money & genuinely provide exceptional service.
Patrick and the team have helped our business build our brand and bring in more leads when our business was preforming poorly, our sales were down and we could not attract more customers but through the marketing co's help with our marketing and website development we were able to turn things around. I highly recommend Patrick and the team its like having an in house marketing department for a fraction of the cost and all the expertise.
Have been dealing with the team at The marketing Co for over 2 years, they have been nothing short of excellentThey have designed a great website for us and have been looking after our social mediaHighly recommend the team
Thank you to the team at The Marketing Co for their consistency and efforts in assisting with the delivery of our marketing campaigns and strategies company wide. It’s been a pleasure to work with such a great and knowledgeable team of professionals.
