The year 2021 is one of the most chaotic times in the history of marketing. It may sound like a stretch, but many factors made it this way. For one, the internet has become more of a necessity than a necessary evil. The interconnectivity between people has increased, so companies should take advantage of these connections to help further their business. Meanwhile, the coronavirus pandemic has forced people into isolation, as this link says, causing everyone to go for online interactions as well.
As a marketer, it is an unprecedented time, yet it is also ripe with opportunities. However, there are still people who are confused about what they can do even if they have the background for it. We understand the situation, as there are strategies in industries that may have worked before the pandemic. The ongoing crisis made them unsuccessful, though, and these strategies need to be changed or scrapped for more efficient and effective options.
Areas For Improvement
1) Evaluate your brand and position in your market
One of the things that you should look into first is your company’s current position in the industry’s market. Are you still making a profit even in the middle of the pandemic, or you are affected more than you think? Certain industries were not affected much and even saw an increase in sales like merchandising and delivery. However, if you belong to those affected, see the parts that were hit and analyse the reasons.
2) See if Search Engine Optimization still works for you
Another issue that you need to tackle is search engine optimisation or SEO, especially if you have been using it before the pandemic. Some think that it is more valuable now because people rely on the internet. However, it is also important to check if it is still efficient for your goals as it can be pricey for those who want to reach more people.
3) Consider other digital marketing strategies like PPC
If SEO does not work for you anymore, you can try other ways to market using the internet. Pay per clicks or PPC has been relevant, especially to those who want to venture into the international market. Search engines like Google and Bing offer this service, and you might want to learn more about it through their platform. It is a great tool, especially if you know your product is easy to search for yet needs an extra push for marketing.
4) Do not rely on one way or strategy alone
It can apply to any strategising process, but it is still relevant from the marketing perspective. For example, many people dismiss the traditional ways of doing ads like print and radio because they are deemed outdated. However, people are still willing to be swayed using this particular way, so don’t count it out. It is especially true for those who have services focusing on the older generation, as you can see here: https://www.socialmediatoday.com/marketing/why-are-marketers-so-obsessed-millennials.
5) Improve your social media and website presence
Having a great social media and website presence creates wonders for your profits. The more people discover your brand, the more likely they are to choose your products and services over a competitor’s. Social media platforms are widespread and easy to use, with lots of features that you can utilise to grow your online audience. Clicks can turn to cash in a matter of seconds and engage through a great platform, and the easy-to-use website takes care of it.